Understanding Your Audience (Part 4)

Okay, it’s been a month since my last post – so let’s get caught up.  We have been talking about marketing to the right audience especially when it comes to the generation in which they belong.  Ask yourself the following questions:

1.       Which generation(s) is your target market?

2.       Why are they your target market?

3.       How does your generation “find” you?

4.       How do you find them?

Never assume that “everyone” is your audience and never assume that you can reach everyone in the same way.  There are many, many ways to market and we will have fun exploring them over the next several weeks!