In my last blog, I mentioned the home theater business owner and how he or she is marketing by networking and meeting people at events. I do want you to consider the possibility that this business owner did not make a good impression on you or others in the group. This action could set back good marketing efforts tremendously.
What might the result be of making a poor impression on someone you have just met with regard to your business?
Remember, it is difficult to recover from making a bad impression and you will rarely receive a second chance to do so. Do not forget that you and your business are the product and the marketing of each is crucial to your business success.
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