Back to the question I wanted to ask you. Have customers ever left your business needing to “vent” about unsatisfactory service or unmet expectations? If you cannot answer this question with the knowledge that 100% of your customers are completely satisfied and you have met or exceeded their expectations, you may have some work to do.
The first step I recommend a business owner take in putting together their customer-satisfaction program is to implement a satisfaction system. Moreover, within your customer-satisfaction system, develop processes that cover every aspect of your business that “touches” the consumer.
For example, an auto repair shop might put together a checklist of items they want to make sure are taken care of (like wiping down the interior and cleaning the inside of the driver’s door) before returning a car to the owner. In addition, they may create and send a satisfaction survey as well as develop a process for getting to know and staying in touch with the customer.
With regard to my auto repair experience, that dealership will get no more money from me. Thankfully, based on a referral from a satisfied customer, I found an independent repair shop that has a great system in place and uses processes that lead to customer satisfaction. Not only will they continue to receive my business, but gain referrals as well. Their focus on customer satisfaction has become a competitive advantage for them. Can you say the same for your business?