Put yourself in the shoes of your customers. From their point-of-view, are there areas of your business that they may not consider enough of a value to continue doing business with you? What, other than an owner or employee with an indifferent attitude will assist in losing customers?
Often, a business owner is so focused on working in or running the business, that he or she may lose the ability to place themselves in their customer’s place. Below are a few physical areas that may be overlooked:
* Parking
- No available spaces
- No defined spaces
- Potholes in the parking area
- Trash on the ground
- Unattractive, obtrusive, or no landscaping
* The appearance of the exterior building:
- Peeling or faded paint
- Dirty-looking
- Broken or missing items (cracked glass, a flag pole with no flag on it, etc.)
- Dirty fingerprints on the door
- Unkempt landscaping
* The lobby or waiting area:
- An empty reception desk
- A funny smell
- Out-of-date magazines
- Uncomfortable (or not enough) chairs
- Not clean or picked up
Next time you walk into your business, put on “fresh eyes” – the kind that have never visited your location before. NOTICE the physical aspects of your business, and how you would feel/respond to a business that looked the same. Then, if anything needs attending to – DO IT! Your customers will notice and your profit margin will grow.
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