Through my study, I came across a great truth: sales failure can be directly tied in to our ego. A particular writer expounded that those with too much ego (personal pride) take rejection personally – as does the person with a fragile ego (lack of confidence). The person who has a healthy ego that accepts rejection as part of the sales process and does not take it personally – realizing that HE/SHE is not being rejected the product is – will always “win” at sales.
What is your sales attitude right now? Take the short quiz below and assess yourself:
- 1. How do you feel about selling your product – right now – today
- 2. What makes you feel this way?
- 3. Do you compare yourself to others who sell?
- a. What do they have (or do not have) that you do?
- 4. Gauge your confidence level from 1-10 (1 = poor, 10 = outstanding) in the following areas:
- a. Personal appearance and image _______
- b. Your handshake ______
- c. Ability to get people to notice you ________
- d. Speaking and presentation ability ________
- e. People like me ________
- f. I get along with most anyone ________
- g. I can cold call ________
- h. I am good at developing relationships ________
- i. When I am doing my job, I feel good about myself ________
- 5. Do you 100% understand the product you are selling?
- 6. Why should someone buy it?
- 7. Do you 100% believe in the product you are selling? Why?
- 8. Do you have a true passion for selling your product? Why?
- 9. Do you sell out of necessity, challenge or both? Explain
- 10. What do you like best about selling?
- 11. What do you like least (or is your greatest challenge) in selling?
Take a long moment and look over your answers. If you honestly believe that you are a great salesperson and love what you do – you are in a small minority. If, though, you are selling more out of a need and do not have a supercharged-passion for sales, ask yourself if you have an interest into looking for ways to “grow” that passion. Most great salespeople are “made” – not born.
Your sales attitude is one of the most important aspects of the sales process as it is what drives your sales confidence. You can learn to love (or at least like) sales and be an exceptionally effective sales person.
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