While advertising is a great way to “get your name out there”, it is generally a more impersonal way to connect with your potential clients. Marketing, on the other hand, is personal and generally involves some form of personal contact. I am going to share many different ways to market your business that cost virtually nothing (but time!)
Great Marketing Tip for today – Always, always, always, carry business cards
About 40% of the professionals I run into either do not have a business card with them, have run out, etc. Business cards are necessary for effective marketing. Depending on the type of business you are in, you may consider putting your photograph on your business card. People will be able to “put the face with the name” when they look at your card several weeks or months after meeting you. Additionally, people are less likely to throw away something with someone’s face on it.
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