Next Level Group

While advertising is a great way to “get your name out there”, it is generally a more impersonal way to connect with your potential clients.  Marketing, on the other hand, is personal and generally involves some form of personal contact.  I am going to share many different ways to market your business that cost virtually nothing (but time!)

Great Marketing Tip for today – Always, always, always, carry business cards

About 40% of the professionals I run into either do not have a business card with them, have run out, etc.  Business cards are necessary for effective marketing.  Depending on the type of business you are in, you may consider putting your photograph on your business card.  People will be able to “put the face with the name” when they look at your card several weeks or months after meeting you.  Additionally, people are less likely to throw away something with someone’s face on it.

Many business owners comment back that marketing and advertising are the same thing, that they both have to do with buying print ads, running commercials on the radio or television or having a presence on a billboard.  What do you think?

Advertising is one component of marketing.  Marketing is the “big picture”.  Advertising is transmitted to the masses; you are not sure who is exposed to your message.  Even though marketing is the “big picture”, it is personal, can be intimate and generally one-to-one.