Consider the word “value”. I want to ask you a few questions as it relates to “value” in your business.
- What about your business do you consider a “value” to your customers?
- Take each item you mentioned above, and explain what about it is and can be “valuable” to your customers.
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- How do you communicate those values to prospects or future clients?
In considering areas of your business in which you may not be providing value, please answer the following questions:
- What are some examples of “value” that you can begin providing right now that you are not currently?
- How do you intend to incorporate these items into your business?
Great job! When you take the time to look at your business through your customer’s eyes, you may see and think of “value” in a new light.
Never, never, never forget that you and your business are the product. Focusing on this mindset alone can result in tremendous change and growth in the way you conduct business. Now that’s real value!