So – if you and the business is the product, what are you selling?
To illustrate – Sam or Sally consumer can purchase a greeting card (merchandise or service) from you or someone else. HOWEVER, they are only able to have the pleasure of doing business with you when they walk into your business.
Think about it. If you and the person down the street, sell the same merchandise or service, how does the consumer decide who gets his or her business?
The answer is that you must set yourself and your business apart from others similar.
How do you do that? You could have an extra clean store or office, have brighter display lights, offer great customer service, or more parking spaces. But wait – the business down the street just changed their light bulbs and put fresh magazines out to read. Now they are competing with you!
Here, in this blog, I offer you a simple, yet effective, secret weapon. Are you ready? Exceed your customer’s expectations. At minimum, always meet them.
Have you heard the story of the woman who said to her husband, one morning, “do you love me?” The husband responds, “Of course. I told you I loved you on our wedding day and if that ever changes, I’ll let you know.”
Tell your customers you love and appreciate them by considering what their expectations of you may be and developing a plan to meet and exceed them every time.