Many business owners comment back that marketing and advertising are the same thing, that they both have to do with buying print ads, running commercials on the radio or television or having a presence on a billboard. What do you think?
Advertising is one component of marketing. Marketing is the “big picture”. Advertising is transmitted to the masses; you are not sure who is exposed to your message. Even though marketing is the “big picture”, it is personal, can be intimate and generally one-to-one.