Next Level Group

One of the most important things to consider when marketing your merchandise or service is your target audience’s age group.  For example, if you have a business that converts a standard bathtub into one that is a walk-in, your audience will not be 20 or 30-somethings.  However, you may market directly to an audience that is more mature or their children (possibly in their 40’s and 50’s) who may share this information with an elderly parent.

Below you will find two generations that are more mature in age:

Traditionalist (Born prior to 1946)

This generation’s core values are:

A.  Loyalty

B.  Dedication

C.  Sacrifice

D.  Respecter of Authority

E.  Compliance

F.  Hard-working

G.  Thriftiness and savings

In addition:

1.  Likes “that personal touch”

2.  They place an emphasis on security

3.  Gentle change is best for them

4.  Age = Authority

5.  Approaches new ideas with caution

6.  They want to be shown respect

Baby Boomer Generation (Born 1946-1964)

This generation’s core values are:

A.  Personal growth

B.  Youthfulness

C.  Equality

D.  Competition

E.  Reform

F.  Status

G.  Accomplishment

H.  Political correctness

I.  Ambition

In addition:

1.  Wants to know what you think

2.  Likes to follow the crowd

3.  Began the “politically correct” movement

4.  Within a marriage, both spouses generally work(ed)

5.  They like recognition

6.  They want to be shown respect

In my next posting, we will look at the core value of Generation X and the Millennial’s (or Gen. Y).  Stay tuned!

Do you know who your audience is for marketing purposes?  Your audience may be very broad or narrow.  The following general questions may help you “zero in on” those who may use your service and/or purchase your merchandise:

What types of services or merchandise may be marketed to a broad audience?

What types of services or merchandise may be marketed to a narrow audience?

Considering the categories above, in which does your service or merchandise fit and why?

While many services and merchandise may be marketing to a broad audience (things like food products [we all have to eat], roofing services [many of us own homes], etc.) the vast majority must be marketed to a narrow or targeted audience.  I learned, after wasting precious time, that effort to market or present my services to the wrong audience was not going to help me.

Who is your audience?

One very important thing about your audience I want you to consider is their age range.  Depending on the generation in which they fit, you must market to them in different ways.  In my next posting, I will include information on the 4-Generations, that are spending money, you may find interesting.