Next Level Group

Stop and take a look at your business from someone else’s point of view.

Do you know what your customers/prospects think they are buying when they pull into your parking lot, walk through your doors, meet an employee, look over your materials, visit your website, see your advertising, meet you in person, call you on the phone, etc.?  What “feeling” are they going to walk away with after the sale?  After all, it is the “feeling” that they are really buying.  How good are you at predicting what those “feelings” will be and how your product (the business) as well as your merchandise will fulfill them?

Ask yourself: “What do I want my customers/prospects to feel when they have an encounter with my business?  What is the most important need that my product (the business) fulfills for them?  Why should they buy from me (what do I offer them that no one else does?)”

Identifying with your customer is not only important, it is crucial for the sustainment and growth of your business.

In my last blog, I mentioned the home theater business owner and how he or she is marketing by networking and meeting people at events.  I do want you to consider the possibility that this business owner did not make a good impression on you or others in the group.  This action could set back good marketing efforts tremendously.

What might the result be of making a poor impression on someone you have just met with regard to your business?

Remember, it is difficult to recover from making a bad impression and you will rarely receive a second chance to do so.  Do not forget that you and your business are the product and the marketing of each is crucial to your business success.

Consider the word “value”.  I want to ask you a few questions as it relates to “value” in your business.

• What about your business do you consider a “value” to your customers?

• Take each item you mentioned above, and explain what about it is and can be “valuable” to your customers.

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• How do you communicate those values to prospects or future clients?

In considering areas of your business in which you may not be providing value, please answer the following questions:

• What are some examples of “value” that you can begin providing right now that you are not currently?

• How do you intend to incorporate these items into your business?

Great job!  When you take the time to look at your business through your customer’s eyes, you may see and think of “value” in a new light.

Never, never, never forget that you and your business are the product. Focusing on this mindset alone can result in tremendous change and growth in the way you conduct business.  Now that’s real value!