I was a part of a group comprised of entrepreneurs and C-level executives. We met one morning each week and shared our ideas and thoughts on a particular topic. Before we began the meeting, we would go around the table and announce our name, the name of our business and our business focus. This was marketing. As the meeting began, the owner of the group shared his thoughts on the topic and then called on a member of the group to briefly share his or her thoughts. He then called on another person, and so on. This is marketing.
Just being in the presence of other people who could be potential clients or who could refer business to me and having the opportunity to tell them who I am and what I do is an intimate form of marketing. As I got to know them better, we marketed to each other, one-on-one.