Do you know who your audience is for marketing purposes? Your audience may be very broad or narrow. The following general questions may help you “zero in on” those who may use your service and/or purchase your merchandise:
What types of services or merchandise may be marketed to a broad audience?
What types of services or merchandise may be marketed to a narrow audience?
Considering the categories above, in which does your service or merchandise fit and why?
While many services and merchandise may be marketing to a broad audience (things like food products [we all have to eat], roofing services [many of us own homes], etc.) the vast majority must be marketed to a narrow or targeted audience. I learned, after wasting precious time, that effort to market or present my services to the wrong audience was not going to help me.
Who is your audience?
One very important thing about your audience I want you to consider is their age range. Depending on the generation in which they fit, you must market to them in different ways. In my next posting, I will include information on the 4-Generations, that are spending money, you may find interesting.