Next Level Group

Consider the word “value”.  I want to ask you a few questions as it relates to “value” in your business.

• What about your business do you consider a “value” to your customers?

• Take each item you mentioned above, and explain what about it is and can be “valuable” to your customers.

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*  –

• How do you communicate those values to prospects or future clients?

In considering areas of your business in which you may not be providing value, please answer the following questions:

• What are some examples of “value” that you can begin providing right now that you are not currently?

• How do you intend to incorporate these items into your business?

Great job!  When you take the time to look at your business through your customer’s eyes, you may see and think of “value” in a new light.

Never, never, never forget that you and your business are the product. Focusing on this mindset alone can result in tremendous change and growth in the way you conduct business.  Now that’s real value!

Put yourself in the shoes of your customers.  From their point-of-view, are there areas of your business that they may not consider enough of a value to continue doing business with you?  What, other than an owner or employee with an indifferent attitude will assist in losing customers?

Often, a business owner is so focused on working in or running the business, that he or she may lose the ability to place themselves in their customer’s place.  Below are a few physical areas that may be overlooked:

* Parking

• No available spaces
• No defined spaces
• Potholes in the parking area
• Trash on the ground
• Unattractive, obtrusive, or no landscaping

* The appearance of the exterior building:

• Peeling or faded paint
• Dirty-looking
• Broken or missing items (cracked glass, a flag pole with no flag on it, etc.)
• Dirty fingerprints on the door
• Unkempt landscaping

* The lobby or waiting area:

• An empty reception desk
• A funny smell
• Out-of-date magazines
• Uncomfortable (or not enough) chairs
• Not clean or picked up

Next time you walk into your business, put on “fresh eyes” – the kind that have never visited your location before.  NOTICE the physical aspects of your business, and how you would feel/respond to a business that looked the same.  Then, if anything needs attending to – DO IT! Your customers will notice and your profit margin will grow.